With advent of convenient travel across borders, global medical tourism
effectively provides respite from rising cost of healthcare in developed countries. Escalating costs of healthcare solutions in these countries drove prime medical treatment beyond the reach of common man. Countries around the world, especially across Asia have selectively poured resources into medical tourism industry infrastructure while hoping to attract international patients seeking advanced treatments. India is making serious efforts aimed to grow inbound tourism & benefit economically. Ministry of tourism in India has launched several new initiatives on the occasion of World Tourism day.
India has wisely positioned itself as an affordable medical tourism destination for healthcare solutions compared with Europe & USA. Private hospitals in India add to a large pool of medical doctors, skilled nurses & supporting staff that attract medical tourists from all around the world. Expanding private healthcare infrastructure in the country is plush with technical expertise featuring world-class healthcare. Low cost medical procedures & support from government are likely to boost number of medical tourists arriving in India to over 400,000 by 2018. Merits for medical tourism industry in India embrace compact costs, absence of language obstacle, compliance on excellent worldwide standards & accessibility of state-of-the-art medical technology. Moreover, steps taken by the government of India to deal with infrastructure problems & ease obstructions will go a long way in facilitating speedy growth of healthcare sector.
Medical tourism industry in India is bent on tapping potential advantages in field of healthcare & wellness tourism. It is for this reason Government of India has set up a board with corpus fund of Rs. 200,000 initially & which aims to promote AYUSH facilities alongside regular medical treatments. Medical & Wellness Tourism Promotion Board will also provide leadership of government with effective & prudent measures in order to promote & position India as a competently credible wellness tourism destination. This board will be chaired by the union tourism minister & consist of members representing related government departments, people from tourism & hospitality sector, along with expert voices from medical, wellness & yoga sectors.
Dr. Mahesh Sharma, union minister of state for tourism, on the occasion emphasized that low-cost medical facilities are India’s strength & therefore we must highlight & take advantage for purpose of promoting medical tourism. He also made an appeal so as to provide clean, safe & hospitable environment for medical tourists so as to make them our brand ambassadors spreading goodwill by the word of mouth.